Our latest news and useful articles on brand strategy, brand identity design, and web design
Rebranding – What is It and When Does a Company Need It?
As markets evolve, so do businesses. Once relevant and modern brands can quickly become outdated and obsolete. When…
13+1 Tools to Build Trust on Your Website
The first time people meet a company is usually through its website, so first impressions are extremely important….
Do You Have a Brand?
If you have a company, a product, a service, you certainly do. But what is this growing buzz…
Brand Personality: Harness the Power of the Subconscious
It was the end of May, the warm air of early summer was luring everybody to nature, out…
How Human is Your Brand?
We live in the age of the consumer. It’s everywhere. Hundreds of articles and series of books discuss…
5+1 Misconceptions About Logos
The logo is the most important element of a brand’s visual appearance, there’s no question. A logo is…
Start With Why
Today Simon Sinek’s first TED talk from 2009, with 56 million views and subtitles translated into 48 languages,…