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Packaging Design

If a brand has a tangible product, often the packaging is the first encounter between the brand and the customer. Packaging is the “silent salesman”. Good packaging is eye-catching, aesthetically pleasing, and encourages buying. It also conveys brand and product values at the point of sale and beyond.

How Does Good Packaging Help Sales?

Packaging extends everything we establish during the design process of your brand identity. Good packaging draws attention to the product even when people meet it on the crowded shelves of a supermarket. It conveys brand and product values and can make the process of unpacking an experience customers want to share with others.

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The Road to Professional Packaging

HOW WE WORK

Packaging design is a complex task, during which we take several important aspects into account: brand direction, brand identity, the needs of the customers, and the fact that people often decide to buy a product based on an emotional connection or a feeling. Packaging is not only a strategic, marketing, and communication tool; it also plays an important role in logistics: protecting the product. Regulations may also apply to packaging copy and font size.

After creating or learning about your brand strategy fundamentals, we create the overall packaging concept: what the packaging will look like and where the different elements will be located (name, copy, graphics). If necessary, variations are also created to align the different types of presentations. This is followed by implementation, which includes the prepress tasks.

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