Kuchenhaus Annamelie is a confectionery, which wants to make Hungarian cake traditions popular in this beautiful city. Annamelie has been named after the grandmothers of the two founders, who would like to refer to traditions with the name as well.
Annamelie did not give in willingly, we had a lot of difficulties with the client until the logo reached its present form. The first problem was that they had to change the brand name because of legal reasons when the logo design had already been done. Second, Swiss authorities have really strict measures about what you can write on your shop window, and what font size you can use so the logotype got approved after several versions (changes in proportion and wording).
(The original version of the logo got selected to be published in the book Hungarian logos.)
