First about you. You stand there right before the big moment to launch something new and special. You know, it’s an idea, a business, a brand you can make people’s lives or even the world better. You’ve prepared a lot, you’re past an army of challenges, and you’re ready to finally fire the missiles now. You don’t sleep at night because your brain is constantly racing…
But how can this ground-breaking idea be shared with others so that they too become enthusiastic about it? How can you communicate in a way that people await its appearance as much as Apple believers who line up in front of stores? How can you pass on your enthusiasm to your team members as well? How can you give your brand a visual representation that sets it apart from its competitors and shows that it’s outstanding?
If these questions come to your mind, you are in the right place. At Studio Verzal, brand strategy and design go hand in hand. We create brands that are empathetic, people-oriented, pay attention to their prospects, their customers, who say thank you with their loyalty and money. We help to create a corporate culture in which managers share the founders’ values, vision and why with employees and team members, who thus bring their talents and work motivated for them. We put a compass in your hand that always shows you what you need to do to get to your goal.
Who We Work With
You can have a brand that’s just starting. Or you can have a brand that “got stuck” and is looking for a road that leads higher.
You see the importance of strategy, and that…
…Good design is good business.
T. J. Watson Jr., IBM (1966)
… and we don’t only mean graphic design by this. It’s important for you to think over how you can get to your goal, you’re willing to improve, and making the lives of your customers and employees better is also a crucial issue for you.
You want to create lasting value with your business.
Our Mission
We focus creative energies to build bridges between businesses and people connected to them (customers and employees). We want to make human-centered brand strategy available to all smallbiz companies so that they can build a stable and profitable business with a charismatic brand that many people love.
We believe in the power of design and that it can make the world a better place. It’s also our goal to improve the visual culture of entrepreneurs so that they are not satisfied with mediocre design. You deserve something much better!
Who We Are
At present Verzal is a small, enthusiastic team with occasional external help. Though the brand is young, we have more than a decade of experience in designing visual identities and websites.
We constantly develop ourselves and our processes to serve our clients better.
How We Work
Close collaboration with our clients is an essential condition to our custom-developed methodology. We build a partnership in which trust and regular, clean, open communication are a must.
We want to know your dreams and desires because we believe building upon them can bring you closer to doing magic together.
At the core of our process, there is a unique design thinking methodology built on the double diamond theory, which helps us find answers to real problems affecting your company.
How Verzal Was Born
It was November 2020, we were just getting into another period of depression because the country had just been shut down again because of the virus. I was doing my last semester at the METU typography course (I’m obsessed with life-long learning) and I had to get used to online education again, missing out on all the personal classes that would have been really good to attend in person. We couldn’t go to the super printing press our teacher had found for us, and we also had to cancel the visit to the studio. (And nothing is more exciting than watching others do what you do, or even learning from them…)
As compensation, we received a 3-hour Friday online course from the art director of one of the major Hungarian agencies. It seemed cold comfort… It started with a few problems, the internet connection wasn’t perfect and we couldn’t see him, only what he shared on the screen. He cut into what he had to say. I felt it after a few minutes. It took some more time and I knew with startling clarity: I wouldn’t be able to work the way I had before (I had been designing brand identities, packaging, creating websites for the past 5 years as a freelancer). Have you felt something like this before? That certain AHA-moment! It was electrifying to see and hear him talk, I was sure a new life would begin.
I watched the recording of his talk several times. I still had to finish my degree projects. As soon as we graduated, I immediately threw myself into the subject. I spent hundreds of thousands again on studying and books…
There have been signs in the past that I needed this: I had projects where my client was simply not aware of who they or their business was, what their values are, what foundations they were building the business on. This way, it was very difficult to work and build the identity on “nothing”, design something that is accepted solely by personal preferences.
Quite slowly, in months, the new methodology came together. The brand strategy of our own company has been put together. Our vision has crystallized – yes, I write this in the plural because one of the big tasks for the coming period will be to build a professional team.
Why Verzal?
As a typographer, I wanted a brand name that has something to do with typography (besides being short, striking, and expressive). When months ago I was checking the available domain names that belonged to my ideas, I was quite shocked to see that verzal.hu was unregistered. Fate/God/the Universe sent it to me. I pounced on it right away. 🙂
VERZAL = UPPERCASE = creating emphasis with uppercase letters
Portfolio
PROJECTS WE ARE PROUD OF AND WORKS PUBLISHED
